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Saturday, November 27, 2010

Branding WIN

It's not just any microwave popcorn, it's Toy Story Microwave Popcorn.

Toy Story Popcorn!

Our parents gave this as a birthday present to our younger cousin (he's like, 3), because, like every boy that age, he's completely obsessed with every thing that's remotely related to Toy Story. Don't get us wrong, we love Toy Story. We always have, and could actually recite the ENTIRE 1st movie (including music themes and sound effects) by heart. We completely approve of his obsession.

Now, the popcorn container is a little crazy, but not the worst thing. I mean, we understand wanting to express yourself while watching a movie. It's kind of like a bumper sticker.

But the little pack of popcorn? Ridiculous! There's no difference between the taste or quality of the popcorn (if anything, it'll be worse than the non-Toy Story stuff)!

We're not actually sure what we're more astounded about: That this is being sold, or that people buy it! (sigh) To quote the Wicked Witch, "What a worlddd!"

P.S. BONUS:

Artificially Flavored!

That makes it much better.

Wednesday, November 24, 2010

What's in a name?

We're sure people are curious (or at least we hope so) about the origins of the title of our little blog. We'll give a little history here:

We wanted to make a blog. So, we took the initiative, hopped onto Blogger, and got started! Then, we hit a wall. We didn't have a name, couldn't think of anything good, and didn't want to settle for "<Blog name here>." For a while, we couldn't figure out a name at all.It halted blog production for months! We racked our brains for ideas but everything we came up with just didn't cut the mustard.

The name we were finally going to go with was "Blog of the BeRo." We were both mostly content with it. After months of no action, we were excited to finally get underway. We were in the process of creating an account, and had to come up with a username (not title yet) so we tried "BeRo." It was taken. (who the heck would use that? Come on.) We tried to think up another option, though we were still planning on using Bero for the blog title. We tried "benrob." Taken!
Finally, we settled on a good solid name that we were both happy with.

BulfenRoben
[bul-fen-rob-in]
—noun
1. A computer glitch. I.e., the disappearance of the Task Bar (applies only to Windows PCs).
2. A choice name for a newly christened blog.
3. A combination of letters that can be created by first having the letters "benrob" in a text input box on a website (eg. Google, Gmail, Blogger, etc.), and then adding random letters via accidentally hitting keys on an attached keyboard. The odds of such an event happening are immeasurably miniscule.
Bero Unabridged Imagined Dictionary. Copyright 2010.
(Christopher Jensen is a beast.)

Monday, November 22, 2010

First Post.


WELCOME.
(intense heroic music)


(Rob)
This is our first post.
We are embarking on a journey. It will not be easy, for it is a journey not of travel, but of words... You're welcome to join us. We'd be happy to have you.
So climb aboard! Let's get underway...


(Alright, alright. That's enough. It's sounding way to much like the intros to those cheap motion rides. The ones where you fly to Mars or something.)

(Ben)
Lets try that again. This blog stuff is hard. Or maybe it's just the first post.
Here we go again.... What the are we supposed to write about?... Well lets see, we're giddy, tired... tired + giddy = more giddiness... Are we just supposed to babble on? about nothing? Well, we have to get this first post done quickly.. its late. Although, we want it done tonight, but we don't have anything to talk about. So, that's why I'm just babbling on.

(Rob)
Let's try something like a mission statement. We're writing this because, uh, because for the past months, we keep finding moments throughout the day that can only be described as Blog Moments. And we haven't had a blog to blog on! So, we have begun this enterprise. We'll see where it goes. (watch, our lives will suddenly become completely devoid of all blogable situations.)

(Ben)
Look at this! We're figuring out how our blog is shaped! We have both our comments, that hopefully make up something entertaining for you all. Improv is awesome. Maybe our Blog will evolve into something structured better. But for now, buckle your seat belt (Subscribe!), its going to be a interesting ride.


(Rob)
Hey! This wasn't as hard as I thought it'd be. Just wait until we've actually got something to write about!